Do I need a media kit if I am just starting out?

Yes, even with zero paid collaborations. Use spec work in your portfolio section, state your niche and rates clearly, and show your audience demographics. A professional media kit signals that you take this seriously, which matters more to brands than how many deals you have done.

Should I include my follower count if it is low?

If your following is under 5,000, lead with content quality and UGC-specific skills instead. Brands hiring UGC creators care far more about your ability to create converting content than your follower count. You can include engagement rate if it is strong (above 5%).

How often should I update my media kit?

Update it monthly at minimum. Replace old portfolio samples with recent work, update any metrics, and refresh your rate card if your prices have changed. Always update after a notable collaboration that adds credibility.

Can I use the same media kit for different niches?

It is better to have niche-specific versions. A beauty brand wants to see beauty content and relevant metrics, not tech reviews. If you work across niches, create 2-3 versions that highlight the relevant experience and samples for each category.

How to Make a UGC Media Kit 2026 | Templates & Examples

A media kit is a one-page (or two-page) document that tells a brand everything they need to know about working with you. Think of it as your professional resume for the creator economy. While your portfolio shows what you can create, your media kit shows who you are, who your audience is, and why a brand should invest in you. Here is how to build one that actually gets read.

What to Include in Your UGC Media Kit

Keep your media kit clean, concise, and scannable. Marketing managers review dozens of creator kits per week — they spend 15-30 seconds on each one. Every element needs to earn its space.

Page 1: The Essentials

Professional headshot and your name or creator handle
One-sentence positioning statement ("I create high-converting UGC for skincare and wellness brands")
Your niche specialization and content formats you excel at
Social media handles and follower counts (if relevant)
Key audience demographics (age range, gender split, top locations)
Past brand collaborations or logos of brands you have worked with

Page 2: Proof and Pricing

Portfolio highlights: 3-4 thumbnail screenshots linking to your best videos
Performance metrics: views, engagement rates, conversion data, or ROAS from past campaigns
Testimonials: 1-2 short quotes from brands you have worked with
Rate card: clear pricing for your most common deliverables
Contact information and preferred method of communication

Ready to start earning from your content?

Join Hyperbeam — the commission-only marketplace for UGC creators and brands.

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Design Tips for a Professional Media Kit

Your media kit design reflects your brand quality. A poorly designed kit suggests poor-quality content. You do not need to be a designer — use Canva (free) and search for "media kit template" to find dozens of clean, professional starting points.

Use a clean, modern template with plenty of white space
Stick to 2-3 colors maximum that match your personal brand
Use high-quality images — no blurry screenshots or low-resolution photos
Keep text minimal — use bullet points and numbers instead of paragraphs
Export as PDF for email attachments and keep a web-hosted version for link sharing
Make it mobile-friendly — many marketing managers will open it on their phone first

Media Kit Mistakes That Kill Your Chances

Making it too long — anything over 2 pages gets skimmed or ignored
Including irrelevant personal details that do not help a brand make a decision
Using follower count as the main selling point (brands care about content quality and conversion)
Not including pricing — brands want to quickly assess if you are in their budget range
Outdated information or metrics from campaigns that are more than 6 months old
Sending a massive file — keep it under 5MB for email deliverability

When and How to Send Your Media Kit

Attach your media kit when pitching brands via email or include a link to a hosted version. Do not send your media kit unsolicited as the first point of contact — lead with a personalized pitch, and include the media kit as supporting material. When a brand requests more information, your media kit should be ready to send within minutes. Keep it updated monthly and always have the latest version accessible from your phone.